Hill & Partners was selected as the primary partner to solve
challenges in design, build and execution for the 2014 event.
CATALYST AMERICAS 2014
CATALYST AMERICAS is an annual e-commerce conference hosted by ChannelAdvisor that brings together some of the most innovative minds in the industry--executives, analysts, leading solution providers and other thought-leaders--to discuss current and upcoming trends, exchange best practices and learn about new products and innovations.
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels.
"We have our own marketing capabilities in house that we use for various projects, but we realized that the Catalyst event was too important to have our folks work on as part of the collection of projects they juggle daily," said Suzanne Miglucci, Chief Marketing Officer. "We felt that the project required full-time attention, and that we would best be served if we found an established partner with a lot of experience doing this type of work."
THE CHALLENGES
1. TRANSFORM adjoining spaces within a five star conference facility to create a more exceptional experience for attendees.
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2. SUPPORT: ChannelAdvisor's position as the leading provider of cloud-based e-commerce solutions and as the premiere headliner at Catalyst Americas 2014.
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3. ELEVATE the sponsorship experience at Catalyst to create higher value and promote future growth for the event.
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THE SOLUTIONS
The Hill & Partners team worked closely with the veteran event staff at Catalyst Americas, and together created several upscale and stylish meeting and presentation spaces that were completely about the Catalyst brand. All of the environment design production and execution was deliberately created to enhance the attendee and sponsor experience.
1. TRANSFORM: Leveraging the first-class exhibit and event space existing within the Wynn Hotel and Casino in Las Vegas, the design team developed solutions that would dovetail with the lush and sophisticated surroundings. Through the interactive design process, the senior team at ChannelAdvisor enjoyed comprehensive virtual animations that helped communicate the consistent and cohesive design connection between presentation, demonstration and social spaces. The high-level, end-to-end results in all project phases proved to be predictable, dependable and measurable.
2. SUPPORT: The main event hall was designed to be the epicenter of the entire Catalyst Americas 2014 experience. Social gatherings, exhibit activities, special meals and sponsor presentations were all active throughout the space during the entirety of the event. Strategic design for this venue involved both timeline and aesthetic solutions, while continually leveraging ChannelAdvisor as the premiere presence with 360 degree brand visibility from all vantage points.
3. ELEVATE: Sponsor involvement is a key component to the future growth of this world-class program that serves the best and brightest in the industry. The team at Hill & Partners elevated these Catalyst advocates to Concierge Sponsor Service to maximize their experience and access to attendees. White glove activities, such as personal account management and complete exhibit design packages helped sponsors streamline their participation without sacrificing impact and quality. Error free activation of sponsorship benefits supported these amazing organizations and enabled them to keep their eyes on core business activity while Hill & Partners took care of everything else.
THE RESULTS
The Branded Environment is most successful when all stakeholders are supported at a high level of execution. When the experience for clients, attendees, vendors, buyers, producers and sponsors becomes equally consistent and highly effective - amazing things can happen!
- 24 hour installation for 60,000 square feet of Branded Environment
- 728 man hours
- 5 truckloads of Branded Environment assets
- 27 sponsorship programs
- 1 amazing event - Catalyst Americas 2014
- 1 amazing company - ChannelAdvisor