True Fit is a retail software company whose Discovery Engine™ helps consumers find brands and new styles that fit and flatter. The company provides personalized recommendations powered by fit data from millions of consumers and a network of more than a thousand brands and leading retailers.
True Fit’s partnership with H&P coincided with their own rise onto the stage of fashion retail, and, over three years, Hill & Partners helped True Fit’s presence on the show floor match their evolving brand.
SHOW 2013 - SHOP.ORG
LOCATION CHICAGO
BRANDED ENVIRONMENT SIZE 20' x 20'
For their first appearance on the Shop.Org floor, a 20x20 space was transformed into a dynamic introduction to the True Fit brand. Nine monitors wrapped the interior of the space, which displayed engaging contenthighlighting True Fit’s growing list of partnerships with fashion’s top brands. The company’s aesthetic is captured perfectly within a clean palette, and relaxed seating transformed the interior into a welcoming, comfortable space.
SHOW 2014 - SHOP.ORG
LOCATION SEATTLE
BRANDED ENVIRONMENT SIZE 10' x 40'
An atypical space size could be seen as a hindrance to some, but, instead, True Fit took it as an opportunity to create a wholly unique Branded Environment. High-end materials, dynamic lighting, and custom elements were used to create a space that evoked high-end fashion retail, sparing no details in the process.
True Fit’s exhibit at Shop.Org 2014 was awarded a Portable Modular Award for Best Inline Exhibit by Exhibitor Magazine.
SHOW 2015 - SHOP.ORG
LOCATION PHILADELPHIA
BRANDED ENVIRONMENT SIZE 20' x 30'
Evoking a high fashion aesthetic was not enough for True Fit’s presence at Shop.Org 2015 - an actual fashion show was in order. True Fit’s Branded Environment featured a runway which hosted several shows that ran throughout the duration of Shop.Org, drawing in hundreds of attendees. When models weren’t strutting the runway, it seamlessly transformed into a meeting space capable of hosting numerous meetings at once. The 20’ x 30’ space truly encapsulated the excitement and innovation True Fit brings to the fashion industry.
For True Fit’s first project with Hill & Partners, John’s bold design style and audio/visual touch helped develop the look and feel that would contin- ue to be built throughout the years to come. By working closely with the True Fit team, he success- fully interpreted the fledgling brand’s values into a comfortable and effective Branded Environment.
Mike took the reigns of the project in 2014, and helped orchestrate a further evolution of True Fit’s brand that led them down an award-winning path. His innovative takes on what a Rental Branded Environment could truly be helped True Fit bring their dreams to life while maintaining the flexibility to continue to innovate on a yearly basis
“Hill and Partners has been a great partner for True Fit. They’ve found innovative ways to bring our vision to life, and they’ve delivered for us every time. They’re an extension of our marketing team and we’re thrilled to continue our relationship with them.” - True Fit Co-Founder, Romney Evans